Fire Fridays Campaign Set To Kick Off

USA TODAY Sports

Fans have been asking for the team to try to establish a much larger footprint throughout the city to raise visibility and attract new supporters

To the credit of the fine folks in the Fire marketing department, a new group of events is going to take place in bars across the city. While many of us are no doubt familiar with soccer friendly Chicago bars (and likely have our own favorite watering hole), it's safe to say that the Fire could certainly benefit from a much larger presence in and around the city. I thin this new Fire Fridays campaign can help do just that.

Basically, how it works is that the team has partnered with area bars. The setup will feature Fire clothing worn on Fridays, as well as a happy hour that will feature Fire players, partners, front office staff, and of course the most important part of the club, the supporters. These events will take place ahead of each weekend home match this summer and fall. It will be a great way to hang out with friends, mingle with players/staff/FO personnel, and get a chance to meet new supporters and supporter groups. And it gets each bar involved in really giving some much needed visibility for the Fire. While the regulars will no doubt attend the events, it will be nice when a regular customer walks into a bar and sees a sea of Fire red.

Here is the official press release from the club with all the details. Please make it to as many dates as you can, and help make this new program a smashing success.

Chicago Fire Soccer Club Launches Fire Fridays Campaign

Chicago Fire Kick Off Fire Fridays at Cleos Chicago on June 7, Expand Chicago Fire Bus Program to Foster Soccer Culture in Chicagoland Area

CHICAGO, Ill. (June 5, 2013) - The Chicago Fire Soccer Club announced Wednesday that the club has launched the Fire Fridays campaign in an effort to engage soccer supporters, deepen relationships and build a stronger club culture throughout the Chicagoland area. The first Fire Fridays event will take place at Cleos Chicago (1935 West Chicago Avenue) from 6:00 p.m. - 8:00 p.m. CT ahead of the Chicago Fire vs. Portland Timbers match Presented by Miller Lite at Toyota Park on Saturday, June 8 at 7:30 p.m. CT (My50/La Ley 107.9).

The Fire have partnered with local bars, restaurants and establishments to wear Fire gear on Fridays throughout the MLS season. The Fire will also bring together Fire players, partners, front office and supporters for a happy hour or event prior to each weekend Fire home match during the summer and fall of the 2013 season. Stay tuned to Chicago-Fire.com and the club's social channels www.facebook.com/ChicagoFire and www.twitter.com/chicagofire for updates on each Fire Fridays event location. Supporters are encouraged to join the conversation by utilizing #cf97 and #firefridays on Twitter and Instagram.

Below is a list of participating Fire Fridays locations:

- AJ Hudson's Public House (3801 North Ashland Ave.)

- Atlantic Bar and Grill (5062 North Lincoln Ave.)

- Cleos Chicago (1935 West Chicago Ave.)

- Fado Irish Pub (100 West Grand Ave.)

- Galway Arms (2442 North Clark Street)

- The Globe Pub (1934 West Irving Park Road)

- Molly's Cupcakes (2536 North Clark Street)

- Motel Bar (600 West Chicago Ave.)

- Saint Alfred Footwear and Apparel Boutique (1531 North Milwaukee Ave.)

In an additional effort to increase the accessibility of the Fire, the club has expanded the Chicago Fire Bus Program, offering supporters round trip bus service to Toyota Park from locations throughout the Chicagoland area for all Fire home matches.

Tickets for round trip bus service are just $10 and are available here. Fans looking for tickets to the match can choose from the following ticket packages:

- For $30 for a round trip bus ticket and a Section 8 Supporters section game ticket

- For $35 a round trip bus ticket and a Miller Lite Party Deck ticket (includes two beers, popcorn and a hotdog)

Spread throughout the city, the program offers five conveniently located pickup locations including Fire Fridays partners Atlantic Bar and Grill, AJ Hudson's, Galway Arms, Cleos Chicago and Fado Irish Pub.

Additional information on the Chicago Fire Bus Program can be found by here or by visiting www.Chicago-Fire.com.

The Fire continue their four-game June homestand with the Chicago Fire vs. Portland Timbers match Presented by Miller Lite at Toyota Park on Saturday, June 8 at 7:30 p.m. CT (My50/La Ley 107.9). The first 5,000 fans in the gate will receive a Miller Lite coaster set. Tickets for the match are available by calling 888-MLS-Fire or by visiting www.Chicago-Fire.com.

ABOUT CHICAGO FIRE SOCCER CLUB

Founded on the 126th anniversary of the Great Chicago Fire on October 8, 1997, the Chicago Fire Soccer Club enters its 16th Major League Soccer season. The Fire won the MLS Cup in its inaugural campaign in 1998 and was crowned champion of U.S. Soccer's national tournament, the Lamar Hunt U.S. Open Cup, in 1998, 2000, 2003 and 2006. The Fire play at TOYOTA PARK, a world-class soccer stadium, located in Bridgeview, IL. For more information on the Chicago Fire Soccer Club, please visit the club's official website at www.Chicago-Fire.com.

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