It's hard to know what to say sometimes, y'know? And when your job is saying things, it presents a problem, this trouble with knowing what to say.
For instance, here in Fire-land, we have this bit of loveliness from Chicago Fire Communications Director Dan Lobring. Highlights include a foul-mouthed fan making Mr. Lobring sad, a quick tour of the comportment clauses of the ISA charter, and, if I recall correctly, tears of shame and rage. I'm not 100% on the last part; the tears may have been self-pity.
But, how to respond? There's an entire language of awkwardness in face-to-face conversation - the look aways, the hunch-your-shoulders, the incredulous half-turn to include others - none of which avail here. If someone broke into the house during dinner, maybe a coworker, maybe he's had a bit to drink - that, at least, would be a real situation. This?
Well, thankfully, this all took place on the Internet. Sometimes the beauty of the Internet is other people do the talking for you.
@BeardEric Did they hire the anti-Hannan or something?— Grant Wahl (@GrantWahl) August 22, 2013
Wow...Easier to just quit the job, bro. http://t.co/SS8Cw7Y1n0— EmeraldCitySupporter (@WeAreECS) August 22, 2013
Well, there's a new winner for the dumbest thing I've read today. What are the Fire thinking with this? SMH... http://t.co/GCwi8KK1lR— Chris Singer (@futboldaddy) August 22, 2013
@downthebyline um.....— Robb Heineman (@RobbHeineman) August 22, 2013
YIKES. :: http://t.co/RkLHFhB4c5— The Original Winger (@OriginalWinger) August 22, 2013
@FireConf So…..who thought this was a good idea? "I know let’s insult 99% of our fans who aren’t tools by highlighting the 1% who are"— Primo (@Primo55) August 22, 2013
Oh wow. I totally missed this part. "The inclusive and authentic nature of our culture starts from the top down." Wow. Yeah, no. #cf97— JPG (@FCSchadenfreude) August 22, 2013
Seriously, there was a period when the toxicity in the #cf97 "family" nearly turned me off the club entirely. I'm not afraid to admit that.— James Coston (@JamesCoston) August 22, 2013
Last night's #cf97 editorial fallout continues. Somewhere in the upper echelons of management, publishing that was a good idea. Unfortunate.— Jeff Krause (@DFBJeff) August 22, 2013
Somewhere the sun is shining. Somewhere the birds are singing. Somewhere, the skies are bright. But there is no joy in Fireville - mighty Lobring has struck out.
EDIT: Reaction from elsewhere: the Cman blog, fuegodemivida.com; shorter comment routinely by absolutely everyone on Twitter. This story has broken out to a larger audience, thanks to Deadspin picking it up. As of 1 p.m. CST, the story was atop the Chicago Tribune homepage. Who said the Fire couldn't get coverage out of the Trib?